The habit loop
Every habit starts with a cue, followed by a routine, and ends with a reward.
- Cue: tasks appear on the child’s dashboard
- Routine: the child completes the task
- Reward: points earned and pride felt
Products & Services
What we build.
Two products lead the way, with Hab8 and our web development work alongside. Each one reads something true about how people actually behave.
Hewar · حوار
An AI interviewer that shows its working.
Screening interviews are the most expensive and least consistent part of hiring. Describe a role once and Hewar holds the conversation, watches for integrity problems as they happen, and records the evidence behind every judgement.
15interview languages
EN + ARreports in English and Arabic
1 linksingle-use, per candidate
EnglishHindiTamilMalayalamTeluguBengaliMarathiArabicSpanishFrenchGermanPortugueseMandarinJapaneseBahasa Indonesia
Noor
Listening…
Walk me through a time two deadlines clashed. What did you drop, and why?
Two client reports landed the same week. I moved the smaller one to Friday and flagged the risk to the team early.
With the same information, what would you do differently?
This is a spoken conversation. Speak naturally; you can interrupt Noor any time.
Rubric scores
Problem solving4 / 5
Named the trade-off and the cost of the change.
Communication3 / 5
Clear structure, with one answer that ran long.
Ownership5 / 5
Flagged the risk early and followed up on it.
Sample data. Scores use the rubric card from the review screen.
Acme Analytics
Senior data analyst
You’ve been invited to an AI-led interview.
Confirm your full name
Asha Rao
Email · الإيميل
asha@example.com
Mobile number · رقم التلفون
+971 5X XXX XXXX
CV · السيرة الذاتية (optional)
Choose file
PDF or Word, up to 8MB. Used to tailor your interview.
Interview language
English
Next you’ll take one photo for identity verification, then the interview begins. Video is processed in your browser — never streamed continuously to our servers.
Start interview
No account or password needed.
What candidates see
One link. In their language.
Candidates open a single-use link, confirm their details, take one photo for identity verification, and start. No password, no sign-up.
- 01Describe the role onceUpload or paste a job description, or any custom brief.
- 02Hewar proposes the interviewWeighted traits become scoring competencies. The hiring team edits before anything is saved.
- 03Invite candidatesSingle-use links, in the candidate’s language, under your branding. No password, no sign-up.
- 04A live spoken conversationAdaptive follow-ups, with integrity signals assessed in the candidate’s own browser.
- 05Evidence is sealedEvery flag ties to a timestamped moment in a tamper-evident chain.
- 06Scored, explained, rankedRationale and transcript citations per competency, then the whole cohort compared for the panel.
Sema 360
Psychometric assessments, built from a brief.
Good assessments are slow to build and few organisations have the expertise on staff. Sema 360 compresses weeks of rubric design, item writing and piloting into one pipeline, with three human approvals: the rubric, the questions and the final release.
500synthetic pilot respondents
3human checkpoints
ARauthored natively, not translated
Customer empathy rubric
Checkpoint 1 of 3 · waiting for you
Active listening30%
Perspective-taking25%
Composure under pressure25%
Clear next steps20%
Send backApprove rubric
Synthetic pilot500 personas
22 / 24questions passed the critic
2flagged as ambiguous or biased
Sample data. The rubric, question set and final gate wait for your approval.
Rubric
Questions
Critic
Personas
Swarm
Anomaly Scan
7
Final Gate8
PublishedSample state. Stages run automatically; the rubric, question set and final gate wait for you.
- 01Describe the goal onceSay what you want to measure in plain language. There is no blank rubric form.
- 02Sema drafts the rubricA trait-extraction agent proposes it. You approve or send it back.Your approval
- 03Questions are written and critic-reviewedEach item is scored for validity, clarity and bias, and revised until it passes. You approve the set.Your approval
- 04Synthetic personas pilot themUp to 500 simulated respondents stress-test every question. Anomaly checks flag biased or ambiguous items for revision.
- 05Final approval, then a trained evaluatorThe last checkpoint is yours. Then an evaluator is trained for this assessment alone.Your approval
- 06Scored the moment they submitA score per rubric trait and a bilingual report, exportable as PDF or XLSX.
Hab8
Building better habits, one task at a time.
A platform that helps children develop positive habits through gamified task management and rewards, and brings parents and children together while they do it.
Free for everyone, foreverParent-guided30-day habit cycles
Task managementCreate, assign and track tasks. Set points and deadlines to keep children motivated.
Progress trackingVisual progress indicators and detailed analytics to monitor habit formation.
Rewards systemCustomisable rewards and points that encourage consistent habits.
Secure environmentA parent-controlled space with secure authentication and data protection.
The science
Focus. Finish. Flourish.
Children thrive when they focus on meaningful actions, finish what they start, and flourish through praise, discipline and rewards.
The power of consistency
Research suggests that doing something daily for 21–66 days builds long-term habits. Hab8 starts with 30.
- 30-day habit cycles
- Daily tracking and rewards
- Streak bonuses
Gamification
Points, challenges and rewards keep kids engaged without pressure.
- Points for completed tasks
- Streak bonuses for consistency
- Visual progress tracking
Parental involvement
Children build habits faster with regular support from parents or mentors.
- Parent-assigned tasks
- Progress monitoring
- Family collaboration
Services
We build the products, and the software behind them.
Small team, full-stack ownership. The same people who design a product ship it, and keep shipping it after launch. No handoff between “the idea” and “the build.”
Drag, swipe or use the arrows. Tap a service to open it.
Let’s talk
Tell us what you’re working on.
Curious about Hewar, Sema 360, Hab8 or a web project? A few quick details and it lands straight in our inbox.